by Jeff Gilder | Jan 16, 2026 | blog, Industry
Marketing has become very good at getting seen. Platforms reward frequency.Algorithms reward engagement.Influencers reward scale. We live in an economy optimized for visibility. And yet, across retail, healthcare, events, destinations, consumer brands, professional...
by Jeff Gilder | Jan 5, 2026 | blog, Industry
For decades, destination marketing followed a familiar playbook. Big seasonal campaigns. Broad awareness buys. A mix of print, outdoor, and digital placements designed to “get the word out.” That approach worked when audiences were centralized, media choices were...
by Jeff Gilder | Dec 21, 2025 | blog, Industry
When The Traveling Golfer announced its evolution from a traditional broadcast television show into a digital-first media platform, the shift represented more than a change in format—it marked a fundamental change in how destination and sponsor content is distributed,...
by Jeff Gilder | Nov 11, 2025 | Creator Help, blog
In today’s creator economy, we’ve all seen the overnight success stories. A clip catches fire, an unknown creator suddenly has millions of views, and the narrative becomes: “If the content is good, the audience will come.” It’s a compelling idea. It’s also mostly a...
by Jeff Gilder | Nov 4, 2025 | blog, Industry
Sports tourism has quietly become one of the fastest-growing sectors in global travel, but the latest American Express Travel Global Travel Trends Report (2024) makes it official. Fans are no longer just watching sports — they are planning entire travel experiences...
