by Jeff Gilder | Jul 10, 2026 | Industry
By Jeff Gilder, WingDing® Media – July 2026 Back in October, standing in the wreckage of WBD’s third rejected Paramount bid, we laid three bets on the table. Ellison’s Encore, 60% odds: Paramount reloads and eventually wins the whole company. We called it....
by Jeff Gilder | Jul 9, 2026 | Industry
What the Versant Spinoff Really Signals There’s an image worth holding onto if you want to understand what’s happening in legacy television right now: an ice cube melting on a counter next to a snowball someone is trying to roll fast enough to catch up....
by Jeff Gilder | May 18, 2026 | blog, Industry
Why distribution, not optimization, is now the key to being seen For years, digital marketing followed a familiar formula: Build a website → Optimize it → Rank on Google → Get traffic It worked. It was measurable. It was predictable. But today, something fundamental...
by Jeff Gilder | May 5, 2026 | Industry
Why controlling attention—not content—is now the difference between growth and irrelevance. The last article made a simple point: The streaming war is over.Distribution is the new battlefield. Here’s the uncomfortable follow-up: Most of the industry still doesn’t...
by Jeff Gilder | May 5, 2026 | Industry
Why content is no longer the advantage—and why platforms that control attention will win the next decade. Everyone is still talking about the streaming wars. They’re over. The winners didn’t win because of content.They won because they learned how to distribute...
by Jeff Gilder | Apr 6, 2026 | Creators, blog, Industry
The science of attention—and the shift most people still miss There’s a reason people stop on a video before they read a headline.A reason a single image can carry more weight than a paragraph.A reason content is evolving the way it is. It’s not preference. It’s...
