by Jeff Gilder | Aug 31, 2026 | Industry
By Jeff Gilder, WingDing® Media Six months ago, the story was simple: everybody was buying everybody. Fox wanted Roku. Paramount wanted Warner Bros. Discovery. Comcast wanted out of its own cable business. The deals were the news. Now the deals are the news, but not...
by Jeff Gilder | Jul 28, 2026 | blog, Industry
ESPN laid people off again this week. If you’ve stopped reacting to that sentence, I don’t blame you — it’s become close to an annual ritual in Bristol. But this round is worth stopping on, because it’s not just another headcount trim....
by Jeff Gilder | Jul 10, 2026 | Industry
By Jeff Gilder, WingDing® Media – July 2026 Back in October, standing in the wreckage of WBD’s third rejected Paramount bid, we laid three bets on the table. Ellison’s Encore, 60% odds: Paramount reloads and eventually wins the whole company. We called it....
by Jeff Gilder | Jul 9, 2026 | Industry
What the Versant Spinoff Really Signals There’s an image worth holding onto if you want to understand what’s happening in legacy television right now: an ice cube melting on a counter next to a snowball someone is trying to roll fast enough to catch up....
by Jeff Gilder | May 18, 2026 | blog, Industry
Why distribution, not optimization, is now the key to being seen For years, digital marketing followed a familiar formula: Build a website → Optimize it → Rank on Google → Get traffic It worked. It was measurable. It was predictable. But today, something fundamental...
by Jeff Gilder | May 5, 2026 | Industry
Why controlling attention—not content—is now the difference between growth and irrelevance. The last article made a simple point: The streaming war is over.Distribution is the new battlefield. Here’s the uncomfortable follow-up: Most of the industry still doesn’t...
