Understanding The Deeper Reasons About The Closing of Greg Norman’s
For a quarter century, Greg Norman’s Australian Grill in the Myrtle Beach area delivered high‑quality gourmet meals to locals and golf travelers. It was a staple — a place where visiting players could count on a refined dinner after a day on the fairways. But after 25...
Fall Wines to Discover Part 1: Perfect Pairings for Crisp Weather & Comfort Food
It's going to get cool soon. We promise. And your Jetsetter wine palate will be looking for something beyond the patio sipper -- something with more warmth, texture, personality. We got you! As the temperatures drop and the menu turns to roasted squash, creamy...
Traveling Golfer – OCMD – Ocean City Maryland
Traveling Golfer Heads to OCMD — And Finds Out It's Not Just a Golf Town There's a moment every visitor to Ocean City, Maryland knows: you cross the bridge, the salt air hits, and something in your shoulders lets go. That's exactly where the newest episode of...
The State of the Streaming Industry: Consolidation Meets the Courtroom
By Jeff Gilder, WingDing® Media Six months ago, the story was simple: everybody was buying everybody. Fox wanted Roku. Paramount wanted Warner Bros. Discovery. Comcast wanted out of its own cable business. The deals were the news. Now the deals are the news, but not...
Why Baby Boomers Should Be on TikTok. No Longer a Kids’ App.
If you’re a Boomer who has dismissed TikTok as a short‑attention‑span playground, you’re missing out on a powerful tool for connection, influence, and staying culturally relevant. It has become one of the fastest‑growing platforms for discovery, learning,...
Nomad Life For You? Let’s Trek into It
For some, Nomad Life is liberation. For others, it’s burnout with better scenery. At Undercover Jetsetter, we’ve lived pieces of this lifestyle — a Grand Tour of Europe after college, producing food and wine segments from Napa to Tuscany, editing episodes in airports,...
Hawaii’s 9th Island? It’s Vegas!!
Las Vegas isn’t just neon, blackjack, and buffets. It’s Aloha in the Desert. Over the last few decades, Vegas has become home to one of the largest Hawaiian communities. Estimates range from 40,000 to more than 50,000 Hawaiians living in the Valley. That’s why you’ll...
ESPN Just Showed You Exactly What It Values — And It’s Not Experience
ESPN laid people off again this week. If you've stopped reacting to that sentence, I don't blame you — it's become close to an annual ritual in Bristol. But this round is worth stopping on, because it's not just another headcount trim. It's a tell. Among those shown...
Lounge Scene at CLT Getting Annoying. Here’s Why and How To Avoid It
Flying in and out of Charlotte, NC (CLT) was easy, quick, and relaxing. The lounges – especially the Amex Centurion Lounge, are delightful. But you may have noticed the airport’s lounge scene is melting down. You get to the elevator to the Amex Centurion Lounge and...
Vegas Calling? But So Much To Do! We Gotchya Covered Here
Vegas is booming. Don't let the reports of high costs on the Strip bother you. Why? Because Las Vegas is two cities living side by side. There’s the iconic Strip — loud, electric, indulgent. Then, there’s Off the Strip — local, surprising, and often more rewarding....
State of the Streaming Industry Q3 – The Great Unbundling: How Three Deals Redrew the Streaming Map in 90 Days
By Jeff Gilder, WingDing® Media – July 2026 Back in October, standing in the wreckage of WBD's third rejected Paramount bid, we laid three bets on the table. Ellison's Encore, 60% odds: Paramount reloads and eventually wins the whole company. We called it. Warner...
Comcast’s Exit Ramp: What the Versant Spinoff Really Signals
What the Versant Spinoff Really Signals There's an image worth holding onto if you want to understand what's happening in legacy television right now: an ice cube melting on a counter next to a snowball someone is trying to roll fast enough to catch up. The ice cube...
When the Receipts Come Due: Sports Media’s Measurement Reckoning
The TV and sports media world is essentially still operating on a measurement framework built for a world where you had no choice but to estimate. That world is ending. For decades, the sports media industry has operated on a gentleman's agreement with the truth....
AI Didn’t Kill SEO—It Exposed Its Limits
Why distribution, not optimization, is now the key to being seen For years, digital marketing followed a familiar formula: Build a website → Optimize it → Rank on Google → Get traffic It worked. It was measurable. It was predictable. But today, something fundamental...
Tomato Prices Spike! Don’t You Get Sliced Up! Jetsetter Solutions For Yours and Our Favorite Dishes
Fresh tomatoes, canned tomatoes, and even tomato paste are suddenly hitting your wallet harder than a Vegas buffet bill. Prices have surged 15% in a single month and nearly 23% over the past year, reaching their highest levels in eight years. For Jetsetters who rely...
A Toast To American Wine History — 50 Years Ago!!
Fifty years ago this month, a quiet sip in Paris shattered centuries of wine tradition. And it reshaped global palates forever. The Judgement of Paris wasn’t just a tasting. It was a seismic event that challenged long-held assumptions about where the world’s finest...
90% Off Hidden Airline Fares? Nope. How Jetsetters Really Find the Big Deals
A viral headline from Top Travel News claims that airlines are “dumping unsold seats on nearly every route for up to 90% off.” It sounds incredible. But is it true? We investigated. Here’s what Jetsetters really need to know. Are Airlines Really Hiding 90%‑Off Seats?...
Distribution Intelligence: The Layer Most Media Companies Still Don’t Understand
Why controlling attention—not content—is now the difference between growth and irrelevance. The last article made a simple point: The streaming war is over.Distribution is the new battlefield. Here’s the uncomfortable follow-up: Most of the industry still doesn’t...
The Streaming War Is Over. The Distribution War Has Begun
Why content is no longer the advantage—and why platforms that control attention will win the next decade. Everyone is still talking about the streaming wars. They’re over. The winners didn’t win because of content.They won because they learned how to distribute...
Why We Do What We Do – The Science of Attention
The science of attention—and the shift most people still miss There’s a reason people stop on a video before they read a headline.A reason a single image can carry more weight than a paragraph.A reason content is evolving the way it is. It’s not preference. It’s...
TikTok vs YouTube? The Title Was the First Problem
What Is The Article Really about? In writing this article, I had a hard time choosing the title. Not because I didn’t know what I wanted to say…but because there are several ways to frame what’s happening right now—and all of them are true. I kept coming back to...
The Best Video Length Isn’t What You Think (And Why Most Creators Get It Wrong)
So, What Is The Answer? How Long Should I make My Content? If you ask, “What’s the best length for a video?”…you’re already asking the wrong question. Because the answer isn’t one number. It’s a system. The Data Everyone Wants Here’s what the platforms are telling us...
The Creator Economy Has a Gap No One Talks About
Review: If you've been following and reading our content, some of this will be very familiar. It's not a repeat, but a review for latter part of the article. And, stay tuned....we will visit this topic often. It is perhaps the most important piece of the new Creator...
The Infrastructure Play No One Is Talking About in Media
Why the next generation of media companies won’t be built on content—but on control of distribution For decades, media has been understood through a simple lens: Content is the asset Distribution is the channel Studios created.Networks distributed.Audiences consumed....
The Next Media Category: Distribution Intelligence
Why the future of media won’t be defined by content or platforms—but by control of attention For decades, the media industry has been defined by two primary assets: Content Platforms Studios built content libraries.Networks and streaming services built platforms to...
The Myth of Organic: Why All Media Scale Is Paid—And Why That Matters
Understanding the difference between blind spend and engineered distribution The Narrative Everyone Believes Spend five minutes in any creator forum or marketing conversation and you’ll hear it: “Organic is real.”“Paid is artificial.”“Good content doesn’t need...
The Creator Economy Explained
Why the biggest shift in media isn’t about content—it’s about distribution For the better part of a century, media followed a predictable structure. A small number of companies controlled what was created, what was distributed, and ultimately, what audiences consumed....
From Content to Asset: The Evolution of Media Value
Why the next phase of the creator economy isn’t about content—it’s about structure The Shift No One Is Talking About For most of modern media history, content was the product. Studios developed it.Networks distributed it.Audiences consumed it. Value was created...
The Missing Layer in the Creator Economy
Why access to publishing didn’t solve the real problem—and what comes next The Promise For the better part of a century, bringing an idea to life in media required permission. Studios decided what got made.Networks decided what got aired.Distributors decided what...
State of the Streaming Industry – Q2 2026
Distribution Is the New Currency – Visibility the Battleground Executive Snapshot – Key Q1 2026 / End-2025 Benchmarks Netflix: >325 million paid memberships (end-2025), full-year revenue ~$45.2B (+16% YoY), ad revenue >$1.5B and doubling trajectory in 2026....
How to Distribute an Animated Film Without Netflix or a Studio (2026 Guide)
The Industry has changed...and new opportunities await! Most animated films never get seen. Not because they aren’t good.Not because the creators lack talent. But because distribution is broken. For decades, the path was clear:Film festivals → agents → studios →...
Virality Is an Event. Distribution Is a Strategy.
Every day, millions of creators upload videos to YouTube, TikTok, Instagram, and dozens of other platforms hoping for the same outcome: A viral moment. The dream is simple. Post a video, the algorithm picks it up, millions watch it, and a creator’s life changes...
WingDing® Creator Guild Officially Launches: A New Pathway for Independent Creators
WingDing® is proud to announce that the WingDing® Creator Guild is now live — a new initiative designed to help independent creators validate ideas, develop content, and ultimately bring their projects to market through modern digital distribution. For years,...
Why Most Creators Are Building on Borrowed Land
Over the last decade, millions of creators have built audiences on platforms like YouTube, Instagram, TikTok, and Facebook. These platforms have opened extraordinary opportunities. A single video can reach millions of viewers. A podcast can attract listeners across...
Viewing Trends by Generation: Why the Future of Media Belongs to Agile Content Creators
The Evolution of Media Consumption The way people consume media has never changed faster than it is changing today. For decades, television programming followed a fairly predictable formula: 30-minute or 60-minute shows, fixed schedules, and advertising breaks that...
Are Destinations Under-Measuring Full Economic Impact?
By Jeff Gilder Part 3 of 3 A more productive way to frame the conversation is not: “Are we supporting events enough?” But rather: “Are we measuring their full economic impact?” Because in many communities, the evaluation framework remains narrow: Room nights ADR Total...
Beyond the Weekend: The Repeat Visitation Engine Sports Tourism Creates
By Jeff Gilder Part 2 of 3 If you reduce sports tourism to “heads in beds,” you miss the most valuable part of the equation. Yes, room nights matter.Yes, ADR matters.Yes, occupancy percentages matter. But the true economic power of sports tourism doesn’t end when the...
The $128 Billion Reality: What I’ve Seen Inside the Sports Tourism Room
By Jeff Gilder Part 1 of 3 Over the past year, I’ve attended multiple major sports tourism conferences across the country — rooms filled with DMOs, TDAs, sports commissions, facility operators, and event rights holders. What’s striking isn’t the enthusiasm. It’s the...
Search Is Fragmenting. Discovery Is Expanding.
For most of the last two decades, visibility followed a predictable path. You built a website.You optimized for search.You drove traffic.You measured clicks. Discovery happened in one primary place — search engines — and success was largely about ranking. That model...
Why Being Understood Matters More Than Being Seen
For years, visibility meant being seen. More impressions.More reach.More traffic. If people saw your brand often enough, awareness would follow — and eventually, action. But that equation is changing. Today, being seen isn’t the challenge. Being understood is. The...
Why Media Builds Authority Faster Than Advertising
For years, businesses have relied on advertising to stay visible. Run campaigns.Drive traffic.Generate impressions. And while advertising still plays an important role, something has changed. Attention has fragmented.Audiences have become more selective.Trust has...
Why Being Found Is No Longer Enough
By Jeff Gilder AI Doesn’t Rank Brands — It Understands Them Every few weeks I see another post declaring that “SEO is dead.” It’s usually followed by a dramatic explanation that AI has replaced search, keywords don’t matter anymore, and everything we knew about...