by Jeff Gilder | Jan 28, 2025 | blog
The media world has undergone a seismic shift in the past few decades. There was a time when delivering content was as simple as airing it on one of the “Big Three” networks—ABC, CBS, or NBC. Audiences would sit down in front of their TVs every night,...
by Jeff Gilder | Jan 28, 2025 | blog
The media landscape has shifted dramatically in recent years. Streaming platforms, niche networks, and targeted digital content are increasingly stealing the spotlight from legacy networks. Yet, many advertisers continue to spend significant dollars on those...
by Jeff Gilder | Jan 17, 2025 | blog
Sales is the engine that drives every business, from multinational corporations to small, family-owned enterprises. Without sales, products remain on shelves, services go unused, and innovation is stifled. Yet, despite its undeniable importance, sales is often...
by Jeff Gilder | Jan 10, 2025 | blog
When imagining high-paying careers, many people immediately think of roles in technology, medicine, or law. Sales, on the other hand, is often overlooked, dismissed as a job rather than a career, and frequently burdened by outdated stereotypes. Yet sales careers offer...
by Jeff Gilder | Jan 3, 2025 | blog
Entrepreneurship has become a buzzword in recent years, celebrated as the ultimate expression of innovation, ambition, and independence. However, the foundation of every successful entrepreneurial endeavor is often overlooked: the ability to sell. Without sales, even...
by Jeff Gilder | Dec 28, 2024 | blog
In schools across the world, students learn about history, mathematics, science, and literature, often spending years mastering these subjects. Yet, one essential skill—arguably the backbone of modern commerce and entrepreneurship—is glaringly absent from the standard...