by Jeff Gilder | Jul 28, 2026 | blog, Industry
ESPN laid people off again this week. If you’ve stopped reacting to that sentence, I don’t blame you — it’s become close to an annual ritual in Bristol. But this round is worth stopping on, because it’s not just another headcount trim....
by Jeff Gilder | Jul 9, 2026 | Industry
What the Versant Spinoff Really Signals There’s an image worth holding onto if you want to understand what’s happening in legacy television right now: an ice cube melting on a counter next to a snowball someone is trying to roll fast enough to catch up....
by Jeff Gilder | Jun 25, 2026 | blog
The TV and sports media world is essentially still operating on a measurement framework built for a world where you had no choice but to estimate. That world is ending. For decades, the sports media industry has operated on a gentleman’s agreement with the...
by Jeff Gilder | May 18, 2026 | blog, Industry
Why distribution, not optimization, is now the key to being seen For years, digital marketing followed a familiar formula: Build a website → Optimize it → Rank on Google → Get traffic It worked. It was measurable. It was predictable. But today, something fundamental...
by Jeff Gilder | May 5, 2026 | Industry
Why controlling attention—not content—is now the difference between growth and irrelevance. The last article made a simple point: The streaming war is over.Distribution is the new battlefield. Here’s the uncomfortable follow-up: Most of the industry still doesn’t...
