by Jeff Gilder | May 18, 2026 | blog, Industry
Why distribution, not optimization, is now the key to being seen For years, digital marketing followed a familiar formula: Build a website → Optimize it → Rank on Google → Get traffic It worked. It was measurable. It was predictable. But today, something fundamental...
by Jeff Gilder | May 5, 2026 | Industry
Why controlling attention—not content—is now the difference between growth and irrelevance. The last article made a simple point: The streaming war is over.Distribution is the new battlefield. Here’s the uncomfortable follow-up: Most of the industry still doesn’t...
by Jeff Gilder | May 5, 2026 | Industry
Why content is no longer the advantage—and why platforms that control attention will win the next decade. Everyone is still talking about the streaming wars. They’re over. The winners didn’t win because of content.They won because they learned how to distribute...
by Jeff Gilder | Jan 16, 2026 | blog, Industry
Marketing has become very good at getting seen. Platforms reward frequency.Algorithms reward engagement.Influencers reward scale. We live in an economy optimized for visibility. And yet, across retail, healthcare, events, destinations, consumer brands, professional...
by Jeff Gilder | Jan 5, 2026 | blog, Industry
For decades, destination marketing followed a familiar playbook. Big seasonal campaigns. Broad awareness buys. A mix of print, outdoor, and digital placements designed to “get the word out.” That approach worked when audiences were centralized, media choices were...
