Cable TV Networks Do Not Have The Technology
We are experiencing monumental changes affecting cable television (network television in general) and online streaming technology. Cable TV networks simply do not have the technology in place to economically meet the demands of today’s content consumers. To say there’s uncertainty related to the final outcome would be an understatement. Cord-cutters, and never-corders are creating havoc for cable networks across the industry. Why? Circumstances surrounding the era in which we currently live have created a rapidly increasing shift in how we consume video content.
We Want What We Want When We Want It
Services like Netflix, Disney+, Hulu, and other similar platforms are providing extensive content with impressive variety to be consumed on-demand…what we want…where we want it….when we want it. That’s our societal demand in a nutshell. We want content anytime, anywhere, and on whatever device we happen to be utilizing at the moment we want to be entertained. You may be thinking….that’s not too much to ask for. But cable networks have been designed (for decades) to do the opposite. They are purposefully designed to control what we watch, when they want us to… on our television sets. And, by they way…they have control of content distribution and associated pricing by packaging channels together that most likely include some programming we don’t want.
Tiered Programing Giving Way To On-Demand
Cable networks are faced with replacing their traditional tiered programming offerings with on-demand streaming services. Some will succeed. Some will fail. You may be surprised that some major networks are considering complete removal of their cable offering. Loss of subscription revenue is just part of the cost to them. Advertising revenue loss, along with subscription loss, is accelerating more quickly than the networks can respond with inevitable workforce and resource reduction. Streaming services typically represent less revenue than the cable subscription packages, and the ability to lump channel offerings together in a package won’t fly on this new frontier.
Online Streaming Creates Ad Revenue for Creators
Content creators, faced with driving views and finding ad revenue, had limited opportunity before the advent of online streaming. Facebook, YouTube, Vimeo, Twitch, and other platforms have given creators the tools to delve into content creation and distribution. It’s not all butterflies and unicorns in the digital realm, though. Having one’s content “found” is an early and ongoing challenge. Digital media is literally lost without digital marketing. Many have learned the difficulty of growing an audience on platforms such as YouTube and Vimeo. It’s not enough to post content and hope for a viral response. Few videos become viral…and most don’t need to be viral to be effective.
Access To Distribution
Wingding™ is a unique platform that offers creators more than simple distribution. We combine digital marketing, content cataloging, and video distribution on a platform with the reach of Roku, Apple TV, Amazon Fire, and iTunes. We offer audio distribution to those big four, as well as Spotify, iHeartRadio, and Google Podcast. By making our app accessible on all major browsers and placing it in the Google Play and Apple stores, creators reach consumers anytime, any place, and on any device. There are over 15 billion devices connected to the internet as of this writing.
If you have original content and would like to have a discussion about distribution, contact us HERE.