By Jeff Gilder, Founder, President, WingDing LLC
Sometimes when I tell folks what we do, I can tell I’m not connecting. Sometimes they just get a glazed-over look in their eyes, but once I had a prospective client tell me early one that he’d rather stick a pencil in his eye than to talk about digital marketing. I’m pretty sure that was a connection issue. When you live in the business, it is important to try to put yourself in the shoes of your prospective clients. This (following) blog is my attempt at just that. I don’t want to be responsible for anyone sticking a pencil in their eye….or even considering it.
At WingDing MEDIA, we help businesses navigate and thrive in today’s fast-paced digital landscape by providing a full suite of media production and marketing services. The challenge many businesses face today is standing out and connecting with their audiences across various platforms. That’s where WingDing MEDIA™ comes in.
Here’s a simplified overview of how our services work for any business, no matter the size or industry:
Content Production
Think of content as the story you want to tell about your brand. We help you create that story, whether it’s through blogs, social posts, podcasts, or press releases. Our team ensures the content we create not only looks and sounds good but also engages the right audience.
For businesses, this means we tailor content to match your brand voice and target market. Whether you’re looking to increase brand awareness, boost engagement, or drive sales, we produce content that speaks directly to your customers’ needs.
Video and Audio Production
Video and audio are two of the most powerful mediums for telling your brand’s story. WingDing MEDIA™ provides full-scale production services, from shooting commercials to creating podcasts or entire TV shows. We handle everything from scripting and filming to editing and adding special effects. Whether you’re aiming to create an ad for social media or a full-length show for streaming platforms, we make sure it looks professional and reaches the right audience.
This is ideal for businesses looking to stand out with engaging, high-quality video or audio content that can be shared across various platforms like YouTube, Instagram, or even connected TV services like Roku and Amazon Fire TV.
Social Media Marketing & Strategy
If your business isn’t active on social media, you’re missing out on a huge opportunity to connect with your customers. WingDing MEDIA doesn’t just help you post content; we help you develop a strategy. That means understanding where your customers are spending their time (Instagram, TikTok, LinkedIn, etc.) and tailoring your message to each platform. Whether it’s creating eye-catching visuals, engaging captions, or managing ad campaigns, we guide businesses in reaching the right audience and keeping them engaged.
Website Development
A website is often the first impression a customer has of your business. At WingDing MEDIA™, we build websites that not only look great but also perform well. From e-commerce platforms to professional service websites, we make sure your site is mobile-friendly, easy to navigate, and designed to convert visitors into customers. For any business, this means a functional, optimized website that acts as the hub of your digital presence, making it easy for customers to find and engage with you.
Search Marketing (SEO)
Getting your website to show up in Google search results is critical. SEO (Search Engine Optimization) isn’t about tricking search engines—it’s about helping them understand your content so they can recommend it to the right people. We focus on both the technical and content aspects of SEO to ensure that your website ranks well and attracts more visitors. For businesses, this translates into more organic (free) traffic from search engines and, ultimately, more leads and sales.
Programmatic Advertising
Programmatic advertising is like using a smart tool to place your ads in front of the right people at the right time. With WingDing MEDIA™’s expertise in programmatic ad buying, businesses can tap into real-time bidding systems that serve ads across multiple platforms based on user data. This highly targeted form of advertising ensures that your business is only paying to reach people who are likely to be interested in your product or service.
Press Release Creation & Distribution
Press releases help get the word out about your business in a formal way. WingDing MEDIA™ doesn’t just write and format your press releases; we distribute them to the right media outlets and journalists to get your news in front of the people who can amplify it. This is a great way to build credibility and visibility, especially for businesses launching new products, announcing events, or sharing important updates.
Media & Advertising Strategy
Finally, we help businesses develop comprehensive media strategies. This involves choosing the right mix of content, platforms, and advertising channels to reach your audience effectively. Whether it’s deciding between social media ads, email marketing, or a combination of both, our team crafts a customized plan based on your business goals.
How This All Fits Together
Every business needs to connect with its audience and tell its story. At WingDing MEDIA™, we simplify the process by offering all the tools you need under one roof. Whether you’re a small startup looking to build a brand or a larger company looking to expand your reach, our services scale to fit your needs. We don’t just create content for content’s sake; we create content with a purpose—to drive engagement, increase visibility, and grow your business.
By taking care of everything from strategy to production and distribution, we allow businesses to focus on what they do best: delivering great products and services. At the end of the day, WingDing MEDIA™ ensures that your message is seen, heard, and remembered in the crowded digital world.