by Jeff Gilder | Mar 16, 2026 | blog, Industry
Every day, millions of creators upload videos to YouTube, TikTok, Instagram, and dozens of other platforms hoping for the same outcome: A viral moment. The dream is simple. Post a video, the algorithm picks it up, millions watch it, and a creator’s life changes...
by Jeff Gilder | Mar 14, 2026 | Industry, blog, Creators, Creator Help
WingDing® is proud to announce that the WingDing® Creator Guild is now live — a new initiative designed to help independent creators validate ideas, develop content, and ultimately bring their projects to market through modern digital distribution. For years,...
by Jeff Gilder | Mar 11, 2026 | Industry
Over the last decade, millions of creators have built audiences on platforms like YouTube, Instagram, TikTok, and Facebook. These platforms have opened extraordinary opportunities. A single video can reach millions of viewers. A podcast can attract listeners across...
by Jeff Gilder | Mar 8, 2026 | Industry
The Evolution of Media Consumption The way people consume media has never changed faster than it is changing today. For decades, television programming followed a fairly predictable formula: 30-minute or 60-minute shows, fixed schedules, and advertising breaks that...
by Jeff Gilder | Jan 16, 2026 | blog, Industry
Marketing has become very good at getting seen. Platforms reward frequency.Algorithms reward engagement.Influencers reward scale. We live in an economy optimized for visibility. And yet, across retail, healthcare, events, destinations, consumer brands, professional...
by Jeff Gilder | Jan 5, 2026 | Industry, blog
For decades, destination marketing followed a familiar playbook. Big seasonal campaigns. Broad awareness buys. A mix of print, outdoor, and digital placements designed to “get the word out.” That approach worked when audiences were centralized, media choices were...
