by Jeff Gilder | Jul 10, 2026 | Industry
By Jeff Gilder, WingDing® Media – July 2026 Back in October, standing in the wreckage of WBD’s third rejected Paramount bid, we laid three bets on the table. Ellison’s Encore, 60% odds: Paramount reloads and eventually wins the whole company. We called it....
by Jeff Gilder | Apr 6, 2026 | Creators, blog, Industry
The science of attention—and the shift most people still miss There’s a reason people stop on a video before they read a headline.A reason a single image can carry more weight than a paragraph.A reason content is evolving the way it is. It’s not preference. It’s...
by Jeff Gilder | Apr 1, 2026 | blog, Industry
What Is The Article Really about? In writing this article, I had a hard time choosing the title. Not because I didn’t know what I wanted to say…but because there are several ways to frame what’s happening right now—and all of them are true. I kept coming back to...
by Jeff Gilder | Apr 1, 2026 | Creators, Industry
So, What Is The Answer? How Long Should I make My Content? If you ask, “What’s the best length for a video?”…you’re already asking the wrong question. Because the answer isn’t one number. It’s a system. The Data Everyone Wants Here’s what the platforms are telling us...
by Jeff Gilder | Mar 30, 2026 | Creators, Industry
Review: If you’ve been following and reading our content, some of this will be very familiar. It’s not a repeat, but a review for latter part of the article. And, stay tuned….we will visit this topic often. It is perhaps the most important piece of...
