by Jeff Gilder | Jun 4, 2025 | blog, Industry
By Jeff Gilder – Founder, WingDing® & Creator of MVR More than two decades ago, I introduced a concept that challenged the way marketers evaluate success. While the rest of the world focused narrowly on sales-based ROI, I coined the term Marketing Value Return...
by Jeff Gilder | May 2, 2025 | Creators, blog, Industry
At WingDing®, we’ve always believed in the power of storytelling to uplift, inspire, and connect. That belief takes center stage in our newest WingDing® Original Series — Playmakers — a six-season anthology spotlighting the real heroes and hidden legends shaping our...
by Jeff Gilder | Apr 27, 2025 | blog, Industry
The streaming industry in 2025 is a dynamic landscape of innovation, consolidation, and adaptation, as companies navigate the shift from traditional linear television to a streaming-dominated future. With global streaming revenue projected to reach $138.45 billion...
by Jeff Gilder | Apr 27, 2025 | blog, Industry
In today’s fragmented digital world, many brands are realizing what traditional marketers knew decades ago: You don’t build brand loyalty with one-time impressions. You build it with real partnerships, real content, and real visibility. Influencer marketing may offer...
by Jeff Gilder | Apr 13, 2025 | Creators, blog, Industry
You’ve poured your heart, soul, and savings into your film or series.Now what? At Wingding MEDIA™, we believe incredible stories shouldn’t die in hard drives or be buried under algorithm-driven platforms. Whether you’ve just wrapped your indie short,...
by Jeff Gilder | Apr 8, 2025 | Uncategorized, Industry
The Smarter Way to Put Your Brand in the Spotlight In today’s crowded digital media space, your brand needs more than just a traditional ad buy. It needs AdVantage™—the all-new advertising system from WingDing®, designed to deliver maximum visibility, flexibility, and...
