by Jeff Gilder | Apr 2, 2025 | blog, Industry
Spanning Two Decades Picture a media company that doesn’t just play the game but rewrites the scorecard. At WingDing®, our story spans over two decades, rooted in innovation that’s always been a step ahead. It started as Zeus Digital Marketing in 2006, but our...
by Jeff Gilder | Apr 1, 2025 | blog, Industry
For years, brands have followed the same digital marketing playbook: pay for ads, sponsor influencer posts, and hope for engagement. It’s a cycle of pay, post, pray, repeat — and it’s expensive. But what if there was a better way?What if, instead of renting attention,...
by Jeff Gilder | Mar 25, 2025 | blog, Industry
Influencer marketing can look attractive at first glance — a popular personality, a large following, a quick hit of engagement. But behind the polished posts and promise of “going viral” are hidden costs that many brands overlook. Before your brand signs the next...
by Jeff Gilder | Mar 21, 2025 | blog, Industry
In today’s digital marketing landscape, most brands are caught in a cycle — chasing trends, paying for quick hits, and constantly battling algorithms that seem to change by the day. That’s exactly why so many advertisers have jumped on the influencer bandwagon. It...
by Jeff Gilder | Mar 17, 2025 | blog, Industry
In an era dominated by streaming giants and rising cable bills, a quiet revolution is brewing—one that harkens back to the roots of television itself. Over-the-air (OTA) television, once the cornerstone of home entertainment, is making a comeback. For cord-cutters...
by Jeff Gilder | Mar 15, 2025 | blog, Industry
It’s no secret that influencer marketing has exploded over the past decade. Brands everywhere have rushed to partner with social media personalities, believing access to their audiences would drive instant results. And sometimes it does — for a moment. But is the...
