Marketing has become very good at getting seen. Platforms reward frequency.Algorithms reward engagement.Influencers reward scale. We live in an economy optimized for visibility. And yet, across retail, healthcare, events, destinations, consumer brands, professional...

For decades, destination marketing followed a familiar playbook. Big seasonal campaigns. Broad awareness buys. A mix of print, outdoor, and digital placements designed to “get the word out.” That approach worked when audiences were centralized, media choices were...

When The Traveling Golfer announced its evolution from a traditional broadcast television show into a digital-first media platform, the shift represented more than a change in format—it marked a fundamental change in how destination and sponsor content is distributed,...

Sports tourism has quietly become one of the fastest-growing sectors in global travel, but the latest American Express Travel Global Travel Trends Report (2024) makes it official. Fans are no longer just watching sports — they are planning entire travel experiences...

By Jeff Gilder], WingDing Media – October 23, 2025 In the blood-soaked arena of Hollywood's streaming coliseum, where cord-cutters sharpen their knives and debt piles higher than a Game of Thrones body count, Warner Bros. Discovery (WBD) just drew first blood. On...

By Jeff Gilder, WingDing MEDIA™ Founder, President, & SEO The Long Road to the “Digital-First” Revolution When we first started pushing digital media back in 2006, I felt like I was speaking a different language. Traditional broadcasters and advertisers looked at...

The Illusion of Independence Let’s get honest: advertising has always shaped media. From the glory days of the newspaper business to the modern scroll-addicted, algorithm-fed media consumer, advertising has never just been in the background—it’s been in the driver's...

By Jeff Gilder, WingDing MEDIA™ Founder I’ve spent a lifetime chasing opportunity. And if I’m honest with myself—and with you—it took me far too long to realize the true cost of that chase. Like many entrepreneurs, I bought into the idea that success meant building...

In a world where attention is scattered across thousands of apps, feeds, and screens, WingDing MEDIA™ isn’t just another content creator—it’s a rebellion against the bland, formulaic churn of network TV and cookie-cutter streaming platforms. Born in the wild corners...

By Jeff Gilder – Founder, WingDing MEDIA™ & Creator of MVR More than two decades ago, I introduced a concept that challenged the way marketers evaluate success. While the rest of the world focused narrowly on sales-based ROI, I coined the term Marketing Value...

The streaming industry in 2025 is a dynamic landscape of innovation, consolidation, and adaptation, as companies navigate the shift from traditional linear television to a streaming-dominated future. With global streaming revenue projected to reach $138.45 billion...

In today’s fragmented digital world, many brands are realizing what traditional marketers knew decades ago: You don’t build brand loyalty with one-time impressions. You build it with real partnerships, real content, and real visibility. Influencer marketing may offer...

Spanning Two Decades Picture a media company that doesn’t just play the game but rewrites the scorecard. At WingDing MEDIA™, our story spans over two decades, rooted in innovation that’s always been a step ahead. It started as Zeus Digital Marketing in 2006, but our...

For years, brands have followed the same digital marketing playbook: pay for ads, sponsor influencer posts, and hope for engagement. It’s a cycle of pay, post, pray, repeat — and it’s expensive. But what if there was a better way?What if, instead of renting attention,...

Influencer marketing can look attractive at first glance — a popular personality, a large following, a quick hit of engagement. But behind the polished posts and promise of “going viral” are hidden costs that many brands overlook. Before your brand signs the next...

In today’s digital marketing landscape, most brands are caught in a cycle — chasing trends, paying for quick hits, and constantly battling algorithms that seem to change by the day. That’s exactly why so many advertisers have jumped on the influencer bandwagon. It...