In an era dominated by streaming giants and rising cable bills, a quiet revolution is brewing—one that harkens back to the roots of television itself. Over-the-air (OTA) television, once the cornerstone of home entertainment, is making a comeback. For cord-cutters...

It’s no secret that influencer marketing has exploded over the past decade. Brands everywhere have rushed to partner with social media personalities, believing access to their audiences would drive instant results. And sometimes it does — for a moment. But is the...

In today's media landscape, the way people consume content has shifted dramatically. Traditional network television still holds value, but digital streaming platforms like WingDing TV have emerged as powerful alternatives that offer advertisers unique advantages. Yet,...

The media world has undergone a seismic shift in the past few decades. There was a time when delivering content was as simple as airing it on one of the "Big Three" networks—ABC, CBS, or NBC. Audiences would sit down in front of their TVs every night, flipping through...

The media landscape has shifted dramatically in recent years. Streaming platforms, niche networks, and targeted digital content are increasingly stealing the spotlight from legacy networks. Yet, many advertisers continue to spend significant dollars on those...

The allure of creating viral content and achieving financial independence is a dream shared by countless creators. Platforms like YouTube, TikTok, and Instagram tantalize users with the possibility of monetizing their views, followers, and likes. But the harsh reality...

For decades, network television ruled the entertainment landscape with its carefully curated primetime slot. Families gathered around their TV sets to catch the latest sitcom, drama, or live event during those golden hours of 8 to 11 PM. Primetime was more than a...

In the not-so-distant past, the dream of creating and distributing your own television show seemed unattainable for the vast majority of people. The barriers were immense: the cost of production, the gatekeeping of networks, and the sheer luck required to get a foot...

The entertainment world has transformed rapidly over the past decade. Traditional TV and movie theaters are no longer the only options. Streaming services like Netflix and YouTube have reshaped how we consume content, offering everything from Hollywood blockbusters to...

By Jeff Gilder, Founder, President, WingDing LLC Sometimes when I tell folks what we do, I can tell I'm not connecting. Sometimes they just get a glazed-over look in their eyes, but once I had a prospective client tell me early one that he'd rather stick a pencil in...

Introduction In the fast-paced, digitally connected world we live in, staying informed and up-to-date with the latest news is crucial for businesses, organizations, and individuals alike. One of the key tools used to disseminate information to the public is the press...

We've all heard,  "You can lead a horse to water, but you can't make him drink." Sometimes spending more money running more ads is not the best approach. One cannot force the horse to drink...he may drown. Marketing results require basic elements such as a robust...

By Jeff Gilder In the ever-evolving landscape of digital marketing, understanding how to attract and maintain website traffic is paramount. My journey over the past 20 years has taught me invaluable lessons about the interplay between content creation, social media...