by Jeff Gilder | Mar 8, 2026 | Industry
The Evolution of Media Consumption The way people consume media has never changed faster than it is changing today. For decades, television programming followed a fairly predictable formula: 30-minute or 60-minute shows, fixed schedules, and advertising breaks that...
by Jeff Gilder | Mar 3, 2026 | blog, Sports Tourism
By Jeff Gilder Part 3 of 3 A more productive way to frame the conversation is not: “Are we supporting events enough?” But rather: “Are we measuring their full economic impact?” Because in many communities, the evaluation framework remains narrow: Room nights ADR Total...
by Jeff Gilder | Mar 3, 2026 | blog, Sports Tourism
By Jeff Gilder Part 2 of 3 If you reduce sports tourism to “heads in beds,” you miss the most valuable part of the equation. Yes, room nights matter.Yes, ADR matters.Yes, occupancy percentages matter. But the true economic power of sports tourism doesn’t end when the...
by Jeff Gilder | Mar 3, 2026 | blog, Sports Tourism
By Jeff Gilder Part 1 of 3 Over the past year, I’ve attended multiple major sports tourism conferences across the country — rooms filled with DMOs, TDAs, sports commissions, facility operators, and event rights holders. What’s striking isn’t the enthusiasm. It’s the...
by Jeff Gilder | Feb 15, 2026 | blog
For most of the last two decades, visibility followed a predictable path. You built a website.You optimized for search.You drove traffic.You measured clicks. Discovery happened in one primary place — search engines — and success was largely about ranking. That model...
