by Jeff Gilder | Mar 3, 2026 | blog, Sports Tourism
By Jeff Gilder Part 3 of 3 A more productive way to frame the conversation is not: “Are we supporting events enough?” But rather: “Are we measuring their full economic impact?” Because in many communities, the evaluation framework remains narrow: Room nights ADR Total...
by Jeff Gilder | Mar 3, 2026 | blog, Sports Tourism
By Jeff Gilder Part 2 of 3 If you reduce sports tourism to “heads in beds,” you miss the most valuable part of the equation. Yes, room nights matter.Yes, ADR matters.Yes, occupancy percentages matter. But the true economic power of sports tourism doesn’t end when the...
by Jeff Gilder | Mar 3, 2026 | blog, Sports Tourism
By Jeff Gilder Part 1 of 3 Over the past year, I’ve attended multiple major sports tourism conferences across the country — rooms filled with DMOs, TDAs, sports commissions, facility operators, and event rights holders. What’s striking isn’t the enthusiasm. It’s the...
