by Jeff Gilder | Jan 19, 2026 | blog
If you’ve ever run Facebook or Instagram ads and thought: “Why don’t I see our ads on our page?”“Are these even running?” You’re asking the right question—but based on an outdated assumption about how social media works. The truth is, most people misunderstand where...
by Jeff Gilder | Jan 16, 2026 | blog, Industry
Marketing has become very good at getting seen. Platforms reward frequency.Algorithms reward engagement.Influencers reward scale. We live in an economy optimized for visibility. And yet, across retail, healthcare, events, destinations, consumer brands, professional...
by Jeff Gilder | Jan 5, 2026 | blog, Industry
For decades, destination marketing followed a familiar playbook. Big seasonal campaigns. Broad awareness buys. A mix of print, outdoor, and digital placements designed to “get the word out.” That approach worked when audiences were centralized, media choices were...
by Jeff Gilder | Dec 21, 2025 | blog, Industry
When The Traveling Golfer announced its evolution from a traditional broadcast television show into a digital-first media platform, the shift represented more than a change in format—it marked a fundamental change in how destination and sponsor content is distributed,...
by John Daly | Dec 9, 2025 | Undercover Jetsetter, blog
Violence along the Cambodia–Thailand border has escalated, prompting new travel advisories. Asia is still a great place to travel in winter. For lots of reasons. Lower costs: Average daily costs for visitors and backpackers are lower. Holiday timing: Americans often...
by Jeff Gilder | Nov 11, 2025 | Creator Help, blog
In today’s creator economy, we’ve all seen the overnight success stories. A clip catches fire, an unknown creator suddenly has millions of views, and the narrative becomes: “If the content is good, the audience will come.” It’s a compelling idea. It’s also mostly a...
